Electric Sunshine
Activation, Outdoor, PR
Styled on the iconic campervans of the Sixties, Volkswagen’s first ever electric van has sunshine and good vibes in its DNA. So naturally we decided to launch it on Blue Monday, “the saddest day of the year”. Using special high-intensity lightbulbs that simulate daylight, we transformed a billboard into the world’s biggest SAD lamp, giving Londoners a chance to soak up some much needed Vitamin D with a blast of 100% electric sunshine.

Produced by a team of clever clogs at The Glue Society. I was creative director and Oliver Short and Jen Ashton were the creative team.

Creative Circle Silver
AdAge Editor’s Pick

DMA Awards Bronze x2
© 2024 Stu Royall