Samsung — Stu Royall Creative

Samsung
Upgrade Programme
Print

_{93% of all ads these days feature a hand holding a phone [citation needed]. So when Samsung briefed us to promote their Upgrade Programme we made a radical decision – let’s not do that.

I was creative director on this job, along with my partner, Phil Holbrook. David Lasar and Thibault Michal were the creative team. Shot by Wilson Hennesy.}

^{Lürzer’s Archive

Featured by Campaign as the 3rd best press ad of 2018}