Upgrade Programme

93% of all ads these days feature a hand holding a phone [citation needed]. So when Samsung briefed us to promote their Upgrade Programme we made a radical decision – let’s not do that.

I was creative director on this job, along with my partner, Phil Holbrook. David Lasar and Thibault Michal were the creative team. Shot by Wilson Hennesy.

Lürzer’s Archive
Featured by Campaign as the 3rd best press ad of 2018
© 2024 Stu Royall