likes what you’ve done with your hair
Miller Genuine Draft
Clean Streets
Cinema, TV

The brief was to bring to life Miller Genuine Draft’s cold-filtration process - which removes impurities to create a cleaner beer. The resulting film was the first commercial Leo Burnett London managed to make for Miller after three years of trying, and approximately 172 rounds of research. Thirsty work.

Finalist at the New York Advertising Festival

Miller Genuine Draft - Clean Streets

© 2018 Stu Royall