Miller Genuine Draft — Stu Royall Creative

Miller Genuine Draft
Clean Streets
Film

_{The brief was to bring to life Miller Genuine Draft’s cold-filtration process - which removes impurities to create a cleaner beer. The resulting film was the first commercial Leo Burnett London managed to make for Miller after three years of trying, and approximately 172 rounds of research. Thirsty work.}

^{Finalist at the New York Advertising Festival}

Miller Genuine Draft - Clean Streets