Experian
Meet your Data Self
TV, Outdoor
Meet your Data Self
TV, Outdoor
Data plays an increasingly important role our lives these days. You can't escape it. To some, that's a scary thought. But to us, it felt like the premise for a buddy comedy starring Marcus Brigstocke.
This campaign was a massive leap forward for the client in terms of both creativity and strategic thinking. Up until now Experian had always been perceived as just a credit score provider, a narrowly defined service in an overcrowded market. This work repositioned them in a much broader role as ‘data guardians’ allowing them to credibly expand into areas of future growth such as ID fraud and data protection.
It also did the business in the short term. During the first month of the campaign, over 200,000 people signed up to Experian (their highest ever number).
This campaign was a massive leap forward for the client in terms of both creativity and strategic thinking. Up until now Experian had always been perceived as just a credit score provider, a narrowly defined service in an overcrowded market. This work repositioned them in a much broader role as ‘data guardians’ allowing them to credibly expand into areas of future growth such as ID fraud and data protection.
It also did the business in the short term. During the first month of the campaign, over 200,000 people signed up to Experian (their highest ever number).
