Chupa Chups
Impossible
Activation
Impossible
Activation
Meet the final boss of Chupa Chups.
For decades, the internet has complained that Chupa Chups are impossible to open. So to launch, Chupa’s new easier-to-open wrapper, we decided to make the problem much, much worse.
Introducing Chupa Chups Impossible. If you can get through the layers of liquid rubber, silicon carbide, Kevlar® and carbon composite, you’ll find Chupa’s new easier-to-open wrapper. But that’s a big ‘if’.
250 of these industrial-strength suckers were sent to content creators and media outlets around the world. Supported by social films, community management, OOH and experiential.
For decades, the internet has complained that Chupa Chups are impossible to open. So to launch, Chupa’s new easier-to-open wrapper, we decided to make the problem much, much worse.
Introducing Chupa Chups Impossible. If you can get through the layers of liquid rubber, silicon carbide, Kevlar® and carbon composite, you’ll find Chupa’s new easier-to-open wrapper. But that’s a big ‘if’.
250 of these industrial-strength suckers were sent to content creators and media outlets around the world. Supported by social films, community management, OOH and experiential.
