Chupa Chups
Impossible
Activation, PR, Social, Film, OOH
Impossible
Activation, PR, Social, Film, OOH
For decades, the internet has complained that Chupa Chups are impossible to open. So to launch, Chupa’s new easier-to-open wrapper, we decided to make the problem much, much worse.
Introducing Chupa Chups Impossible. If you can get through the layers of liquid rubber, silicon carbide, Kevlar® and carbon composite, you’ll find Chupa’s new easier-to-open wrapper. But that’s a big ‘if’.
250 of these industrial-strength suckers were sent to fans, content creators and media outlets around the world. Supported by social films, community management and OOH.
Cannes Lions Bronze - Brand Activation (Consumer Goods)
Cannes Lions Bronze - Brand Activation (Relaunch)
D&AD Pencil - PR
D&AD Pencil - Digital Marketing
Introducing Chupa Chups Impossible. If you can get through the layers of liquid rubber, silicon carbide, Kevlar® and carbon composite, you’ll find Chupa’s new easier-to-open wrapper. But that’s a big ‘if’.
250 of these industrial-strength suckers were sent to fans, content creators and media outlets around the world. Supported by social films, community management and OOH.
Cannes Lions Bronze - Brand Activation (Consumer Goods)
Cannes Lions Bronze - Brand Activation (Relaunch)
D&AD Pencil - PR
D&AD Pencil - Digital Marketing
